Cheers, Scott, and good question. It seems a no-brainer to use influencer Vega’s ideas — 1) Listen, to both client and target market to tailor a strategy to specific needs; 2) Show respect, one culture is not superior to another; 3) Observe, and avoid projecting one’s own values…etc.

Award-winning journalist-author-blogger for Playboy, TO Star, Movie Entertainment, HuffPost, Hello Canada & my novel REJEX (Pulp Hero Press) is on Amazon.

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