Sydney-raised Musician/Entrepreneur Eric Fortaleza Dreams Big & Now Aims to Expand his Brand

Big dreamer Eric Fortaleza with the Man, Stevie Wonder
Eric Fortaleza laying down a groove, live

“Seeing that Glenn Lumanta story unfold opened my eyes and made me hungrier to chase my dreams. I want to play music for bigger artists, I want to play with world-class musicians, and I know I have the skill sets to be able to do it. To me, music is about sharing your story. I’ve seen a lot of musicians and artists start off with that mindset, and then get led astray. We can lose focus on why we pursued music in the first place by chasing numbers, views, likes. I’m here for the long haul, to tell my unique story.”

“I owe everything to my mother. She always loves grooving to music, so I grew up listening to the Beatles, Frank Sinatra, Simon & Garfunkel and Elvis, which isn’t a bad way to make sure my musical foundations were strong. My mother dabbled on guitar, but I was the first in my family to pursue performing.”

“Being endorsed by the best brands in the world is something I worked hard towards. You need to be secure with yourself and understand that what you offer as an individual should be world-class. You are offering and representing yourself as a brand. Being able to be endorsed by these world-class companies is both humbling and also an affirmation of my skill and my talents.”

Fortaleza rocking it out with Country Music Superstar Lindsay Ell
Fortaleza dreaming big

Award-winning journalist-author-blogger for Playboy, TO Star, Movie Entertainment, HuffPost, Hello Canada & my novel REJEX (Pulp Hero Press) is on Amazon.

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